Privacy Notice


is committed to preserving the privacy of all visitors to our website at . Please read the following privacy policy to understand how we collect data from you and how we may process use share and secure the information that you provide to us by using our website
By registering or placing an order on our website, we are contracted to processes your information in accordance with our obligations under the Data Protection Act 1998 (DPA) and the General Data Protection Regulation (GDPR) as of 25th May 2018.

Sweet Moments is the appointed data controller and any questions regarding this Privacy Policy and your data should be directed to

Business Address:
Sweet Moments 17 Broad Street Seaford East Sussex BN25 1LS.


When you visit, register or order products or services on you may be asked to provide certain information about yourself including your name, contact details and credit or debit card information.
We may also collect information about your usage of our website as well as information about you from messages you post to the website and e-mails or letters you send to us.

In order to carry out our contract and obligations we must process the information you give us. Some of this information may be personal data (you give us) and some of this data a (we collect about you).

1.1 Data You Give Us

We may collect and process the following data about you.

When you enter our website to sign up for an account, place an order, subscribe to our newsletter, make purchases or submit reviews or simply use the contact us page. The information you provide us may include your name, address, phone number and email address, financial data limited to credit card details for purchases.

1.2 Information We Collect About You.

We may automatically collect the following information.

Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.

Information about your visit, including the full website address you entered our website from and exited to which maybe time stamped.

The products you viewed on our website and page visits.

We may also keep a record of those parts of the Site that you use most often to enable us to monitor, support, improve and develop our service and to know which parts are of the most interest to you.

Additionally, we may aggregate this information in a general way and use it to provide information, for example to monitor our performance with respect to a particular service we provide. If we use it for this purpose, your personal data will not be identifiable.


We only use your data when we are legally permitted to do so. Your data can be used to:

Enable us to carry out the contract entered into between us and you to provide you with access to all parts of our website and to supply the goods or services you have requested.

Bill you and to contact you where necessary concerning your orders.

So we can analyse the information to be able to administer, support, improve and develop our business.

To contact you for your views on our services and to notify you occasionally about important changes or developments to the website or our services.

Where you have consented, we might also use your information to let you know by newsletter or email about other products and services which we offer which may be of interest to you.

If you change your mind about being contacted in the future, you have the right to withdraw consent to marketing at any time by contacting us via the Contact Us page on our website at .


Unless required to do so by law, we will not otherwise share, sell or distribute any of the information you provide to us without your consent.

The information you provide to us may be accessed by or given to third parties for the following reasons:

To allow the card payments and processing of purchased goods via the online payment provider Paypal.

To allow the shipping company Royal Mail to process names and addresses to enable us to fulfil and deliver orders on our behalf.

If our business enters into a joint venture with or is sold to or merged with another business entity, your information may be disclosed to our new business partners or owners.

Professional advisers including accountants, lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.

HM Revenue & Customs, regulators and other authorities based in the United Kingdom and other relevant jurisdictions who require reporting of processing activities in certain circumstances.

We may also pass on aggregate data on the usage of our website such as purchase items to third parties but this will not include information that can be used to identify you.

If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use or terms and conditions of supply and other agreements; or to protect the rights, property, or safety of Sweet Moments, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

By using the Site you consent to our collection and use of this information.


What are cookies?

A small text file is created by a website that is stored in the user's computer either temporarily for that session only or permanently on the hard disk (persistent cookie). Cookies provide a way for the website to recognize you and keep track of your preferences.

We use the following types of cookies on our website.

First party: These are created and controlled by us which are used to give us feedback on usage of our service(s).

Third party: These are created and controlled by websites other than our own whose services we may use on our website such as Google Analytics and Youtube content.

If you require further information about cookies in general, please click on the link and visit All About Cookies.

4.1 Cookie Used By Us

Our shopping cart requires that the visitor's computer accept a session cookie. This session cookie contains simply the session ID number which identifies the visitor to the store, as separate from other visitors.

The session ID is used only to recognize what the visitor has done during their visit to the store. This includes things like: whether the visitor has put something in their shopping basket, whether they have logged in, and allows them to proceed through checkout.

The session cookie contains no personal identity information, and in itself is thus anonymous as a 3rd-party cannot use anything in the cookie to identify the visitor in any way.

In a traditional configuration, and by definition, this session cookie expires at the end of the visitor's session in the browser, or at a predefined time (typically 24 minutes) after their last "click", whichever is sooner.

YouTube cookies which are Third party cookies and are categorised as peristant cookies. If we have embedded videos that may be of interest to you. information can be collected, for example, about what you watch and where on the website they where viewed. These cookies are called YSC and PREF.

First party Google Analytics cookies to us understand how you engage and interact with our website, including how you came to our website, which pages you visited, for how long and what you clicked on and your location (based on your IP address). The Google Analytics cookies used on our website are the _ga cookie which is a persistent cookie and lasts for 2 years and _gid cookie which is a session cookie. As described in more detail in the ‘functional cookies’ section above, we also use the _gat cookie to assist with the performance of Google Analytics on our site. Information collected by Google Analytics cookies is aggregated and anonymised.

For more information on cookies, please visit the official ICO (Information Commissioner's Office) website.

To check or change what types of cookies you accept can be done within your browser settings. You can block cookies at any time by changing the setting on your browser that allows you to refuse the setting of all or some cookies. If you choose to block all cookies (including essential cookies) you may not be able to access parts of our website.

4.2 How To Change Your Cookie Settings

To check or change what types of cookies you accept can be done within your browser settings. You can block cookies at any time by changing the setting on your browser that allows you to refuse the setting of all or some cookies. If you choose to block all cookies (including essential cookies) you may not be able to access parts of our website.

Most web browsers allow some control of most cookies through the browser settings.
To find out how to manage cookies on popular browsers by clicking the links below.

Google Chrome

Microsoft Edge

Mozilla Firefox

Microsoft Internet Explorer


Apple Safari


We may use outsourced services that are based outside the European Economic (EEA) such as Website Hosting and Payment Handling.

Countries outside of the European Economic Area (EEA) do not always offer the same levels of protection to your personal data, so European law has prohibited transfers of personal data outside of the EEA unless the transfer is approved by a supervisory authority in the European Union

Where service providers are based in the USA, data can only be processed by them if they conform to agreements made between the EU and the USA.

When data is transferred to third party organisations outside of the EU we take great care to insure they have adequate levels of data protections in place.

If none of the security levels, mentioned previously, are available we would require your explicit consent to the transfer. This consent can be withdraw by you at any time.


We understand the requirements of confidentiality, integrity and availability of our customers personal data.

We conduct regular testing and reviews of our measures to ensure they remain effective.

Your data is processed in a manner that ensures appropriate security of your personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures.

Your personal data will not be given to anyone else other than those agreed to in our (Disclosure Of Your Information) section of this Privacy Policy .

Your personal data can only be accessed, altered, disclosed or deleted by those we have authorised to do so, and that those people only act within the scope of the authority we give them.

Our website uses SSl certificates using 128bit encryption.'https' technology.

Sweet Moments website uses 'https' across the entire site. (A green padlock in the URL bar at the top of your preffered browser).

Access to your account is password-protected.


When we receive any request to access, edit or delete personal identifiable information we shall first take reasonable steps to verify your identity before granting you access or otherwise taking any action. This is important to safeguard your information.

At any time you may review or update personally identifiable information that we hold about you, by signing in to your account on our website.

To obtain a copy of any information that is not provided on our website you may send us a request at .

After receiving the request, we will tell you when we expect to provide you with the information, and whether we require any fee for providing it to you.


We do not knowingly collect or ask for information from people under the age of 16. We do not knowingly allow minors to use our Services. If you are a minor, please do not use our Services or send us your information. We delete information that we learn is collected from a minor without verified parental consent. Please contact us using the email address listed in Section 11 if you believe we might have information from or about a minor.


Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


If you wish us to remove personally identifiable information from our website, you may contact us at [email address].
This may limit the service we can provide to you.

10.1 Individual Rights

Under certain circumstances, you have rights under GDPR data protection laws in relation to your personal data. These rights include;

The right to be informed

The right of access of personal data

The right to rectification of personal data

The right to erasure of personal data

The right to restrict processing of personal data

The right to data portability of personal data

The right to object to use of personal data

You can see more about these rights at:

You are entitled to see the information held about you and you may ask us to make any necessary changes to ensure that it is accurate and kept up to date. If you wish to do this, please contact us at . There is no charge for this, however where requests are manifestly unfounded or excessive, in particular because they are repetitive we can charge a reasonable fee taking into account the administrative costs of providing the information, or refuse to respond.

We may ask you for specific information regarding confirmation of your identity to ensure you have the rights to access personal data. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

Information will be provided without delay and at the latest within one month of receipt.

If requests are complex and numerous the time scale may be longer. If this is the case, you will be informed within one month of the receipt of the request, and an explanation why the extension is necessary.


This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.


If you have any complaints in relation to how our business has processed your data or in relation to the exercise of your rights as detailed above you can in the first instance raise your concerns by contacting us at the following email: You may also contact the Information Commissioner’s Office in relation to any such complaints


Any changes to our privacy policy in the future will be postedon this page and when appropriate we will notify you by Newsletter.


All comments, queries and requests relating to our use of your information are welcomed and should be addressed to .

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